Art Direction | Brand Identity | Collateral
Brand identity project for the talented Boustan Magdy, who specializes in making custom handmade paper flower decorations for engagements and weddings. She wanted the overall mood and vibe of her brand to feel modern and feminine while being minimal and elegant.
Paper flower design has really taken off in the last few years. From extremely detailed petals that are almost impossible to distinguish from the actual ones to huge paper plants and arrangements that feel like something from a beautiful dream.